Accessibility

Accessibility Statement

Some of this site is genuinely accessible. One important part of it is not, and we would rather say which is which than claim a conformance we have not earned. If anything here stops you ordering a pillow, section 5 is a route that does not depend on this website at all.

Effective Target WCAG 2.1 Level AA Status Partially conformant

If the design tool does not work for you, we will make your pillow anyway

Email with your photograph and we will do the whole thing for you — describe the preview, take your choices, and send a payment link. Same price, no surcharge, no conditions. See section 5.

Our commitment

We want anyone to be able to order a pillow, whatever they use to browse the web. That means keyboard access, screen readers, magnification, voice control, and being able to turn off motion.

This is a small business and this statement is written by the people who build the site, not by a compliance department. What follows is what we have actually done and actually tested — not a template.

We are not fully there. Section 4 is honest about the gaps, including one significant one.

The standard we work to

We aim for the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the W3C. It is the standard referenced by the Americans with Disabilities Act in practice, by Section 508, and by the European Accessibility Act.

Our conformance status is "partially conformant." That is a defined term: it means most of the site meets the standard, and some parts do not.

We are not claiming full conformance. Claiming a conformance level you have not reached is its own kind of misleading statement, and we would rather tell you where the problems are so you can decide whether the site will work for you.

This site has not been audited by an independent third party. Everything below comes from our own testing — keyboard-only navigation, VoiceOver on macOS and iOS, browser zoom to 200%, and the reduced-motion and forced-colours settings. A third-party audit is something we intend to commission; we have not yet.

What works

These are deliberate choices in the code, not accidents, and they apply across every page:

  • Every interactive element is at least 44×44 pixels. Buttons, navigation links and form controls all meet that minimum, which is more generous than WCAG 2.1 AA requires and helps anyone with a tremor or limited fine motor control.
  • Visible focus indicators. Tabbing through the site draws a clear two-pixel outline in the accent colour, offset from the element so it is legible against any background. We have not removed focus outlines anywhere.
  • Motion can be turned off. If your system is set to reduce motion, we honour it: animations and transitions are reduced to nothing, and the rotating gallery on the front page does not rotate.
  • Text resizes properly. The site is built in relative units and reflows to 200% zoom without loss of content or horizontal scrolling. We have disabled iOS's automatic text resizing so type stays the size you chose.
  • Form fields do not trigger a zoom trap. Every input is at least 16px, which stops iOS Safari zooming into a field and never zooming back out — a small thing that makes checkout on a phone usable rather than a fight.
  • Colour contrast. Body text, headings and controls are checked against the AA thresholds (4.5:1 for body text, 3:1 for large text and interface components).
  • Semantic structure. Real headings in order, real lists, real buttons and links, landmark regions, and a language attribute. These legal documents in particular are built as numbered sections with a generated contents list, which screen readers navigate well.
  • No content conveyed by colour alone, and no flashing content anywhere on the site.

What does not work yet

The pillow preview is not accessible to a screen reader

This is the significant one, and we are not going to bury it.

The preview is drawn onto a canvas — a bitmap. Unlike ordinary page content, a canvas exposes nothing to assistive technology: a screen reader encounters an empty element where the entire visualisation of your pillow is. There is no marking-up that fixes this, because there is nothing underneath to mark up.

So the central experience of this site — see your vehicle as a pillow before you buy — does not currently work with a screen reader. Section 5 is our answer to that, and it is a real one, not a formality.

The other known gaps, smaller but real:

WhatThe problem Where it stands
Rotating the preview Turning the pillow is a drag gesture with no keyboard equivalent Being fixed — arrow-key rotation is straightforward and is next
Front-page gallery The rotating cylinder of example pillows is a drag-and-throw carousel with no keyboard control It stops entirely under reduced-motion, and it is decorative — no information is only there
Image alternative text Not every image yet carries a description that would let you picture it Being written. Decorative images are correctly hidden
Upload progress and errors Some status changes are shown visually without being announced to a screen reader Being fixed with live regions
Photograph quality feedback Advice about whether a photograph is sharp enough is inherently visual We will tell you in words if you ask — section 5
Payment pages Checkout is hosted by Stripe, so its accessibility is theirs, not ours Outside our control. Tell us if you hit a problem there and we will find you another way to pay

This list is not a promise that nothing else is wrong. It is what we know about. If you find something that is not here, section 6 is how to tell us, and we would genuinely like to know.

Ordering without the website

You do not have to use the design tool to buy a pillow. If any part of this site does not work for you, for any reason, we will do the whole thing with you directly.

Email , or telephone , and we will:

  • take your photograph by email, or any way that suits you;
  • describe the preview to you in words — the outline, what has been cut out, what the border looks like, anything you want to know;
  • tell you the largest size your photograph supports, and why;
  • take your choice of size, fabric and any edits;
  • send a payment link, or take payment another way if that link does not work for you; and
  • confirm everything in writing before anything is printed.

The price is exactly the same. There is no surcharge, no minimum, no form to fill in first, and you do not have to explain why you are asking. This route is not a concession — it is how we would like anyone who prefers it to order.

If you use an assistive technology and would like to tell us what would work best for you, we will follow that rather than guess.

Telling us about a problem

If you meet a barrier on this site, please tell us. It is the fastest way for it to get fixed, and we do not have a testing budget that substitutes for hearing from you.

Accessibility · Telephone · Post · , Attn: Accessibility

What we commit to:

  • We acknowledge every report within 2 business days.
  • We give you a substantive answer within 10 business days — what we found, whether we can fix it, and when.
  • If a fix will take longer, we offer you a way around it in the meantime, which will normally be section 5.
  • We tell you when it is fixed, rather than leaving you to check.

Useful in a report, though none of it is required: the page, what you were trying to do, what happened, and what you were using — browser, screen reader, operating system. "The checkout button does nothing with VoiceOver on iPhone" is a perfect report.

If you are not satisfied with our response, you may contact the US Department of Justice Civil Rights Division, or your state Attorney General. Nothing in our Terms prevents you from doing so, and the arbitration clause does not apply to a report to a government agency.

What we are doing next

In priority order, which is by how much each one blocks somebody rather than by how easy it is:

  1. Keyboard rotation of the preview, so the pillow can be turned without a mouse or a drag.
  2. A written description of every preview, generated alongside it — what shape was cut out, how much was removed, whether the outline looks clean — so there is text where there is currently only a bitmap. This is the closest thing to a real fix for section 4 that exists.
  3. Live-region announcements for upload, cut-out and error states.
  4. Alternative text on every remaining image.
  5. An independent audit, once the above are done, so that the next version of this statement is not marking our own homework.

We will update this page as each lands, and change the date at the top when we do. If it has been a long time since that date and this list has not moved, that is a fair thing to ask us about.

About this statement

This statement applies to and the design tool. It does not cover Stripe's checkout pages, or any other site we link to.

It was prepared by the people who build and run this site, using self-evaluation: manual keyboard testing, VoiceOver on macOS and iOS, zoom to 200%, and the reduced-motion and forced-colours settings. No automated accessibility checker and no third-party audit was used to produce it, and it should be read with that in mind.

Last reviewed . We review it whenever the site changes materially, and at least once a year.